- Person
- Julius Rosenwald
- Lived
- 1862–1932
- Field
- Retail & philanthropy
- From
- American
The story
Julius Rosenwald, the president of Sears, Roebuck, believed that money should be used responsibly while the giver was alive. In 1917 he set up the Rosenwald Fund to support 'the well-being of mankind', mainly but not only for African Americans. Unlike most foundations, which were designed to last for ever, it was meant to spend all its money, and it closed in 1948. Rosenwald disliked the idea of a 'dead hand' controlling charity long after its founder had gone. Over his lifetime he and his fund gave more than $70 million to schools, colleges, museums, Jewish charities and African-American institutions.
The fund's best-known work was building thousands of schools for Black children in the rural South. The fund also looked beyond the schoolhouse, to the talented adults whose research, writing and art could enrich the whole country.
Beginning in 1928 the fund handed out more than $400,000 in fellowships of $1,000 and $2,000 to rising stars in music, art, literature, science and academia. The vast majority went to Black Americans. The grants gave recipients something rare at the time: money and time to study, travel, create and complete their work. Over the life of the fund, fellowships and other grants went to close to a thousand people.
The fellowships helped propel many recipients to success. They included the writer and activist James Weldon Johnson, the singer Marian Anderson, the diplomat Ralph Bunche, the scholar W. E. B. Du Bois, the poet Langston Hughes, the novelists Ralph Ellison and James Baldwin, and the historian John Hope Franklin. Between them these men and women went on to shape American literature, music, history, diplomacy and the struggle for civil rights.
Rosenwald himself died in 1932, but the fund carried on his work until its money was spent. Because he insisted on keeping his name off the projects he paid for, his role is often forgotten today. Yet the list of Rosenwald fellows reads like a roll call of twentieth-century Black achievement, and it shows how carefully targeted support at the right moment can help gifted people change their country's culture.
Why it matters
The Rosenwald fellowships gave gifted Black artists and scholars time and freedom to work, helping shape American literature, music and scholarship.
About Julius Rosenwald
Clothier who turned Sears, Roebuck into America’s great mail-order retailer, then helped build nearly 5,000 schools for Black children across the segregated South.
More about Julius Rosenwald
- Julius Rosenwald helped launch county farm advisersJulius Rosenwald gave $1,000 grants to the first 100 US counties to hire County Extension Agents, helping the Department of Agriculture launch a valuable rural programme.
- Julius Rosenwald founded Chicago’s science museumJulius Rosenwald was the principal founder of Chicago’s Museum of Science and Industry, giving it over $5 million and serving as its president from 1927 to 1932.
- Julius Rosenwald helped the young NAACPJulius Rosenwald gave several thousand dollars to help establish the NAACP and found a venue for its 1912 Chicago meeting, at his own synagogue, Temple Sinai.
- Julius Rosenwald built 5,000 schools for Black childrenSears president Julius Rosenwald partnered with Booker T. Washington to build about 5,000 Rosenwald Schools for Black children in the segregated South, educating some 600,000 students.
- Julius Rosenwald gave Sears workers a share of the profitsIn 1916 Julius Rosenwald and Albert Loeb launched one of the first comprehensive profit-sharing plans at Sears, open to every employee; 90% of workers joined.
- Julius Rosenwald gave away $687,000 on his 50th birthdayTo mark his 50th birthday in 1912, Julius Rosenwald gave away $687,000, including $250,000 for the University of Chicago, and kept giving about $500,000 a year.
- Julius Rosenwald built good housing for Black ChicagoansIn 1929 Julius Rosenwald built the Michigan Boulevard Garden Apartments, 421 homes for African Americans in Chicago, investing $2.7 million for a modest return.
- Julius Rosenwald funded 25 YMCAs for Black AmericansJulius Rosenwald offered $25,000 to any city that raised $75,000 for a YMCA for African Americans; between 1911 and 1933 he helped build 25 YMCAs in 24 cities.
Sources
- Magnanimous Merchant: Julius Rosenwald American Business History Center
- Julius Rosenwald Wikipedia
Another act of tikkun olam. This is part of tikkun olam, the Jewish idea of repairing the world, and every one of us can add to it.