Did you know? · Science & Medicine

Kahneman and Tversky mapped the mind's shortcuts

In 1974 Daniel Kahneman and Amos Tversky published Judgment under Uncertainty: Heuristics and Biases, showing how mental shortcuts lead to predictable errors.

Daniel Kahneman
Daniel Kahneman · 1934–2024
Person
Daniel Kahneman
Lived
1934–2024
Field
Psychology, behavioural economics
From
Israeli-American

The story

In 1968 to 1969 Daniel Kahneman, a psychologist at the Hebrew University of Jerusalem, invited his younger colleague Amos Tversky to speak to his graduate seminar. Tversky described research suggesting that people revise their beliefs in roughly the right direction when given new evidence, only too cautiously. Kahneman doubted it, since people seemed to jump to conclusions all the time. Their argument that day led to a lunch at which they swapped stories of their own errors of judgment, and to one of the most productive partnerships in social science.

Their first paper, Belief in the Law of Small Numbers (1971), was based on a questionnaire Tversky gave to participants at a meeting of mathematical psychologists, and showed that even trained researchers trust small samples far too much. They tossed a coin to decide whose name came first and alternated after that. They worked almost entirely side by side, talking for hours each day, and Kahneman later wrote that he probably shared more than half the laughs of his life with Tversky.

After a highly productive year at the Oregon Research Institute in 1971 to 1972, they spent a whole year in an office at the Van Leer Institute in Jerusalem writing their next major paper, often advancing by only a sentence or two a day. Judgment under Uncertainty: Heuristics and Biases was published in Science in 1974. It argued that when people judge probabilities they rely on a few mental shortcuts, representativeness, availability and anchoring. These shortcuts usually work, but they produce systematic, predictable errors. The paper introduced the idea of anchoring, in which an initial number skews later estimates.

They published in Science hoping that scholars outside psychology might take notice, and the article soon became a standard reference, spawning a large literature in cognitive science, philosophy and psychology. They had not anticipated that outcome. Many readers wrongly took it as a claim that people cannot think straight; Kahneman stressed that it challenged only an unrealistic model of rationality.

In 1982 Kahneman, Tversky and Paul Slovic edited a collection of research under the same title. The heuristics-and-biases programme went on to influence economics, medicine, law and public policy, and it formed a central part of the work for which Kahneman received the 2002 Nobel economics prize.

Why it matters

The heuristics-and-biases programme changed how psychologists, economists, doctors and policymakers understand human judgment and its pitfalls.

About Daniel Kahneman

Child survivor of Nazi-occupied France who, with Amos Tversky, mapped the systematic errors of human judgment, founded behavioural economics and won the 2002 Nobel Prize in economics.

Read the full profile
Daniel Kahneman
1934–2024 · Psychology, behavioural economics
View profile →

More about Daniel Kahneman

Sources

Another act of tikkun olam. This is part of tikkun olam, the Jewish idea of repairing the world, and every one of us can add to it.

More in Science & Medicine

On kindness & the treatment of others
“A friend is devoted at all times; a brother is born to share adversity.”
Proverbs 17:17