Did you know? · Science & Medicine

Daniel Kahneman's eureka moment about praise and blame

When an Israeli flight instructor insisted that shouting worked better than praise, Daniel Kahneman realised he was seeing regression to the mean, the most satisfying eureka of his career.

Daniel Kahneman
Daniel Kahneman · 1934–2024
Person
Daniel Kahneman
Lived
1934–2024
Field
Psychology, behavioural economics
From
Israeli-American

The story

After completing his doctorate at Berkeley in 1961, Daniel Kahneman returned to the Hebrew University of Jerusalem to teach psychology. He took charge of the first-year statistics course and for some years also taught research methods, and he thought hard about which intuitions students could rely on and which they needed to learn to overcome. He later saw this teaching as the foundation of his research on judgment under uncertainty.

He was also eager to put psychology to practical use in the young State of Israel. With his colleague and friend Ozer Schild he designed a training programme for officials introducing new immigrants from countries such as Yemen to modern farming, and a training course for instructors at the Israeli Air Force flight school.

Teaching those flight instructors, Kahneman explained that praise is more effective than punishment for learning skills. A seasoned instructor objected: whenever he praised a cadet for a clean manoeuvre, the next attempt was usually worse, and whenever he screamed at a cadet for a poor one, the next was usually better. So, he said, please don't claim that reinforcement works and punishment does not.

Kahneman suddenly saw the statistical truth behind the instructor's experience. An exceptionally good or bad performance is usually followed by one closer to average, whatever the instructor does. This is regression to the mean. Because people tend to reward others when they do well and punish them when they do badly, he concluded, it is part of the human condition that we are statistically punished for rewarding others and rewarded for punishing them.

He immediately arranged a demonstration in which each participant tossed two coins at a target behind his back, without any feedback. Those who did best the first time mostly did worse on the second try, and vice versa. Kahneman called it the most satisfying eureka experience of his career, though he knew that one demonstration would not undo a lifetime of misleading experience. The same insight underlies his warning that predictions should be less extreme than the evidence they are based on, a deeply counterintuitive idea that became part of his later work with Amos Tversky on the psychology of intuitive prediction.

Why it matters

Understanding regression to the mean helps teachers, managers, coaches and doctors avoid drawing false lessons from chance ups and downs.

About Daniel Kahneman

Child survivor of Nazi-occupied France who, with Amos Tversky, mapped the systematic errors of human judgment, founded behavioural economics and won the 2002 Nobel Prize in economics.

Read the full profile
Daniel Kahneman
1934–2024 · Psychology, behavioural economics
View profile →

More about Daniel Kahneman

Sources

Another act of tikkun olam. This is part of tikkun olam, the Jewish idea of repairing the world, and every one of us can add to it.

More in Science & Medicine

On kindness & the treatment of others
“A friend is devoted at all times; a brother is born to share adversity.”
Proverbs 17:17